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Later, they did a few posts responding directly to the issue, and announcing a change in supply chain.
I’ve taken a screenshot of their FB page should you wish to see the details.
Update: Aug 2011, we’ve conducted a research project to analyze these social media crises, read the full report to find out what went wrong and how to prevent it.
(Category 3) Fonterra Dairy Soured: Brandjacked by Greenpeace, Commits Facebook Suicide In a style similar to the Nestle’ social brandjacking campaigns, Greenpeace launches campaign at New Zealand based dairy corporation Fonterra’s apparent Facebook page.3) The agency NMS desperately needs a Social Media Management System with workflow and keyword triggers to ensure there’s a review process.4) Eminem is known for many F-bomb curses, and was prominently featured in the brand campaign, isn’t this consistent with the associative branding?5) If Chrysler showed some humor, they may have emerged unscathed by then offering free driving classes to Detroit using Chrysler cars!(Category 3) Kenneth Cole Brings Twitter Revolution to Front Door In a self-promotional tweet that hijacked the world sensitive #cairo tag during the revolution, Kenneth Cole promotes their own spring lineup.